Start your project with deepware.
Request a project using the form and we will check and get back to you as quickly as possible. For individual inquiries, send us an email to
info@deepware.org.
Talk to our team of experts about successfully integrating social commerce and customer loyalty into your marketing strategy to get satisfied customers to recommend your business and generate positive word of mouth!
Social commerce, also known as social selling, social shopping or social media shopping, is based on the principle: First a like, then directly into the shopping cart. All leading social networks now offer various shopping functions.
This development step is entirely logical, as many people have been using social networks to discover products for a long time. With social commerce, purchases can be completed directly on the respective platform instead of being redirected from Facebook or Instagram to an external online shop. This direct processing shortens the customer journey significantly, improves the customer experience and leads to significantly higher sales figures. Personal elements such as shopping in live streams or recommendations from influencers further strengthen these effects.
With Facebook Shopping, Instagram Shopping, YouTube Shopping or Pinterest Shopping, the social networks have the opportunity to become serious competitors for e-commerce giants like Amazon due to their already large user base. This opens up a great opportunity for brands and companies to strengthen their presence in digital commerce.
Benefit from our expertise in social commerce. We know the best strategies to market your products on social media and increase your sales.
Experience in social media marketing
Targeted strategies
We develop tailor-made campaigns for social commerce. Use social media platforms and influencer marketing to spread the word about your brand and generate more sales.
Identification of relevant target groups
Collaboration with influencers
We continuously optimize your social commerce strategy. We stay up to date through data analysis and adjustments to achieve maximum results for you.
Data analysis for improvements
Adapting to trends
%20(1).png)
In Asia it is now standard for every retailer to use all available sales channels to position their shop according to their target group and to offer added value. Whether it's about minimizing reading time or optimizing the purchasing process, they are at the forefront of this development. The future will likely come in the form of a mixed reality metaverse, and social commerce will simply become standard practice for stores.
We are here to help you optimize your customer experience when selling via social media channels. Through targeted retargeting and the use of appropriate advertising materials, we can minimize wastage and address your target groups effectively.
Together we will determine your goals and plan the course of our collaboration.
We analyze your target group to ensure the right approach and communication.
We create a detailed plan for your campaigns, including messages and channels.
We implement the planned measures professionally and on time.
Our support team is always available to answer your questions and provide you with assistance.
Companies can use various strategies to successfully implement social commerce. An important strategy is to create high-quality, engaging content that grabs users' attention. This can be in the form of images, videos, product reviews or influencer collaborations. It's also important to offer a seamless shopping experience by including links to the products directly in the posts or ads and providing a user-friendly checkout option. Finally, active engagement with the target group is crucial to building trust and promoting customer loyalty.
There are various social media platforms that are suitable for social commerce. Facebook is one of the leading platforms as it offers a wide user base and advanced advertising options. Instagram is also popular because it is a visual medium and products can be presented in an attractive way. Pinterest is well suited for selling fashion, home or lifestyle products, while platforms such as Snapchat and TikTok primarily appeal to younger target groups.
Social commerce offers companies several advantages. First, it allows a direct connection to a wide audience since many people use social media regularly. Second, it promotes social interaction and the sharing of experiences and recommendations, which can increase trust and brand loyalty. Third, social media platforms offer advanced targeting and advertising options to present relevant products to the right target groups.
There are various analysis tools available to measure the success of your social commerce strategy. Platforms like Facebook, Instagram, and Pinterest offer their own built-in analytics tools that allow you to track metrics like reach, engagement, clicks, and conversions. You can also use external tools like Google Analytics to get detailed insights into traffic and conversion rates from your social media channels. These tools help you analyze the ROI (return on investment) of your social commerce activities and adjust your strategy accordingly.
To integrate social commerce into your existing e-commerce strategy, you can use different approaches. First of all, you should optimize your existing social media channels and make sure they clearly point to your eCommerce business. For example, you can place eye-catching call-to-action buttons or links to your online shop on your social media profiles. Additionally, you can offer special offers, exclusive content or competitions on your social media channels to encourage users to buy your products. Finally, you can also use influencer marketing by involving relevant influencers to showcase your products on their channels and reach their followers.
Our social commerce services at a glance
Social media strategy and advice
Reach your target group effectively and increase your sales with a tailored social media strategy. We offer you comprehensive advice and help you optimize your presence on the relevant social platforms.
Influencer marketing
Use the power of influencers to promote your products or services. We identify suitable influencers, develop tailor-made collaborations and ensure that your brand receives the attention it deserves.
Social media advertising
Increase your reach and get immediate results with social media advertising. Our experts create targeted advertising campaigns for you on platforms like Facebook, Instagram and LinkedIn to improve your conversion rates and boost sales.
Shop optimization
Optimize your online store to provide a smooth and engaging shopping experience. We analyze your shop structure, improve usability, optimize product pages and implement effective call-to-actions so that you can increase your conversion rates.
Social media content creation
Get the most out of your social media channels by delivering high-quality, engaging content. Our creative experts develop customized content for you that inspires your target group and encourages them to share.
Social media analytics and reporting
Stay informed about the success of your social commerce strategy. We provide you with detailed analyzes and reports to give you insights into your social media activities. This way you can optimize your strategy and get the most out of your budget.